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The Concepts Map: buyers down the side, awareness stages across, each square a concept with its cost per order

Concepts Map

Creative and the Concepts Map

A brief in rouu: the problem, the buyer, the hooks and the shared body

A brief

Creative and the Concepts Map

The ad format catalogue

Format catalogue

Creative and the Concepts Map

Three ads ready to go to Meta as a paused ad set, with the copy and a feed preview

Ready for Meta

Ads launch and testing

Three ads rendering from one brief, one per hook

Making the ads

Ads launch and testing

Growth tests, each with its hypothesis, arms, goal and decision rule

Growth tests

Ads launch and testing

Landing pages: every page a tracked link can point at and whether it answered

Landing pages

Landing and product pages

rouu Home: what the business did this week and what is waiting for you

Home

Landing and product pages

Attribution: sessions and conversions by channel over a 30-day window

Attribution

Analytics and attribution

Channel ROI: cost per first trade by channel

Channel ROI

Analytics and attribution

Settings, Connections: each service rouu reads or writes, and whether it is connected

Connections

Analytics and attribution

Retention: accounts by state over time, at-risk accounts and the VIP desk

Retention

Customers and retention

Segments: saved groups of users with each one's share of all users

Segments

Customers and retention

Email automations with entries, goal reached and lift over holdout

Email automations

Customers and retention

Partner programs with their tiers and payout terms

Partner programs

Partners

Partner payouts by period, pending, processed or paid

Partner payouts

Partners

Autopilot: what the automations propose, waiting on a person to approve

Autopilot

Agents and automations

Automations with their runs, completion rate and spend

Automations

Agents and automations

Creating an automation from a template

New automation

Agents and automations

The email studio: sends, opens, clicks and automated flows

Email studio

Email and social

Editing an email by hand, block by block

Email editor

Email and social

The social calendar: every post across accounts by day

Social calendar

Email and social