Ads launch and testing

A brief becomes one ad per hook, goes to Meta as a paused ad set, and is judged by rules you set and numbers the store can trace.

Each concept moves through the same steps: brief, script, make, review, ready, live. At ready, the ads made from one brief go to Meta as one ad set, paused, with the shared copy, the headline, the button and the landing page attached, so nothing spends until someone switches it on.

Ad rules read what is live and propose kills and scales. Some may apply themselves every morning; a daily cap on rule actions keeps a bad morning from becoming a bad week, and anything outside the cap waits for a person.

Growth tests sit in one table with their hypothesis, arms, goal and sample, and what the decision rule says, so a test ends when the rule says so rather than when someone gets bored of it.

Three numbers answer whether the ads worked, and rouu shows all three: what the platform claims, blended revenue over all spend, and the revenue on orders that carry a campaign tag. Where they disagree, the reconciliation puts them side by side per campaign.