Analytics and attribution

rouu reads the ad platform and the store, keeps both at their own grain, and says plainly where they disagree.

Every number rouu displays is measured. Rows come from the ad platform's ad-level insights and the store's own records, and a panel with nothing to show says which source it is waiting on rather than drawing a zero.

Attribution credits sessions and conversions by channel or by campaign over a 30-day window, by the model you choose. Reports holds the built-in and saved reports, and new explorations of the same series drawn as a chart and a table.

Platform-claimed, blended and traceable return sit side by side. The platforms will always claim more than the store recorded, because both count the same buyer and neither sees the other; the gap is the point.