Templates
The ad formats and automation templates that ship inside rouu. Each one is a starting point in the product, opened and changed there, not a file to download.
- Ad format
Talking head
One person to camera, cut into beats and captioned.
- Ad format
Podcast / two actors
Two voices in conversation, for cold traffic from unaware to problem aware.
- Ad format
Street interview
One question tied to the pain, at any stage.
- Ad format
Pixar / claymation / 3D
Animated, for supplements, apps, skincare and consumables.
- Ad format
AI song
A song about the product, for emotional and personal products.
- Ad format
VSL / long form
A long read for cold traffic that already knows the problem.
- Ad format
Split-screen / comparison
Two halves at once: what they do against what this does.
- Ad format
Native and static image
A candid photo with a long story, or a designed static.
- Ad format
B-roll + voiceover
No face. A read over product and lifestyle shots.
- Ad format
Educational explainer
The education beat, kept to one or two scenes and one image.
- Ad format
Authority figure
An expert, strongest when arguing against their own interest.
- Ad format
Skit / drama
A short scene, for personal products and buyers further along.
- Ad format
TikTok remix
Built from what already works in the buyer's feed.
- Ad format
Stealth / organic
Native wrappers: creator posts, partner ads and person-named pages.
- Automation
Email the team when spend nears the ceiling
Spend and safety
- Automation
Email the team when a render fails
Spend and safety
- Automation
Sweep ad rules every morning
Ads
- Automation
Start queued renders every evening
Ads
- Automation
Run retention playbooks every morning
Retention
- Automation
Transcribe new competitor ads every week
Research
- Automation
Run a workflow every weekday morning
Content
- Automation
Email a digest after renders finish
Content
How the templates work
An ad format is a record in the catalogue: what it fits, the beats it runs in, the assets it needs and the checks a finished ad must pass. A concept picks a format when it is briefed, and the studio makes the ad to that record.
An automation template is a trigger with its steps already in place: a condition, a wait, an approval or an action. Starting from one opens it in the editor, where every step can be changed before it is switched on.
Anything a template does that spends, sends or publishes can carry an approval step, so a template never takes a decision the owner has not seen. Approvals happen in rouu or in Slack.